Miro Berries

New Zealand has a diverse range of agricultural products, and berries have become an increasingly popular crop to grow due to their high demand in both domestic and international markets. The land use for berry production in New Zealand has been on the rise, with several regions becoming key players in the industry. This report aims to provide a case study on land use for berries in New Zealand, specifically focusing on the regions where berries are grown, the types of berries grown, and the impact of berry production on the environment and economy.

New Zealand's fertile soil, mild climate, and abundant rainfall make it an ideal location for growing a wide variety of fruits and vegetables. One of the most successful crops in recent years has been berries. The country's berry industry has seen significant growth, with exports reaching a record high of $425 million in 2019. This case study will explore the land use practices associated with growing berries in New Zealand, including the environmental impact, economic benefits, and challenges faced by growers.

Miro is a collective of Māori food producers. Miro combines ancient traditions and values handed down by their ancestors, with modern technology and science, to produce great-tasting, premium produce for the world. They are passionate about growing on Māori-owned land and creating work and career opportunities in horticulture for their people.

Their owners are a collaboration of Māori businesses, trusts, whānau, hapū, and iwi, so they are underpinned by kaupapa Māori values and approach to business. They partner for global success and strive to employ and train Māori, especially Rangatahi (youth), throughout Miro – starting with their berry orchards. Ultimately there will be opportunities in post-harvest operations, logistics, export, science, technology, marketing, and business administration and management.

The main regions where berries are grown in New Zealand are the Bay of Plenty, Hawke's Bay, Nelson, and Marlborough. The Bay of Plenty is the largest producer of berries in the country, primarily growing blueberries and kiwifruit. Hawke's Bay also grows blueberries, as well as strawberries and raspberries. Nelson is known for its blackcurrant production, while Marlborough grows strawberries and raspberries.

As mentioned, the main types of berries grown in New Zealand are blueberries, blackcurrants, strawberries, and raspberries. Other types of berries grown include boysenberries, gooseberries, and currants. Each type of berry has its own unique growing requirements, with some needing more sunlight and others needing more shade. This variety in growing conditions means that the land use for berry production can be adapted to suit the specific needs of each type of berry.

Types of Blueberries grown by Miro

Eureka Sunset
- Eureka Sunset blueberries are a type of highbush blueberry that is known for its deliciously sweet and juicy berries. These blueberries are a popular choice among growers and consumers alike due to their firm texture and beautiful deep blue color.
  
  To grow Eureka Sunset blueberries, it is important to provide them with the right environmental conditions. These blueberries thrive in well-drained, acidic soil with a pH level between 4.5 and 5.5. They also require full sun exposure, receiving at least 6 hours of direct sunlight each day.
  
  One important factor to keep in mind when growing Eureka Sunset blueberries is the need for cross-pollination. These blueberries require another compatible variety of highbush blueberries to produce fruit. Planting at least two different varieties within 100 feet of each other is recommended to ensure proper pollination.
  
  When it comes to watering, Eureka Sunset blueberries require consistent moisture. It is important to keep the soil evenly moist throughout the growing season but be careful not to overwater as this can lead to root rot.
  
  Overall, Eureka Sunset blueberries are a great choice for growers looking to produce delicious and nutritious fruit. By providing them with the proper growing conditions, these blueberries are sure to thrive and produce an abundant harvest.
Masena Eureka
- Masena Eureka blueberries are a type of blueberry plant that is highly sought after by farmers and gardeners alike. This variety is known for its large, plump berries and its high yield.
  
  To grow Masena Eureka blueberries, it is important to provide them with optimal growing conditions. These plants prefer to be grown in acidic soil with a pH range between 4.5 and 5.5. They also require full sun exposure, so it is best to plant them in an area where they can receive at least 6 hours of direct sunlight a day.
  
  In addition to the right soil and sunlight, Masena Eureka blueberries require consistent watering. These plants do not tolerate drought well, so it is important to keep the soil evenly moist but not waterlogged. It is also recommended to fertilize Masena Eureka blueberries with an acid-based fertilizer to promote healthy growth and fruit production.
  
  Overall, Masena Eureka blueberries are an excellent choice for anyone looking to grow delicious and healthy blueberries. By providing them with the right growing conditions, you can enjoy a bountiful harvest of these sweet and juicy berries.
First Blush
- First Blush blueberries are a type of blueberry that is known for its unique flavor and beautiful appearance. These blueberries have a light blue color with a pinkish-red blush on the surface, which gives them their name. They are also slightly sweeter than traditional blueberries and have a slightly firmer texture.
  
  To grow First Blush blueberries, it is important to create optimal growing conditions. These blueberries thrive in acidic soil with a pH between 4.5 and 5.5. They also require well-draining soil and consistent moisture levels. It is recommended to plant First Blush blueberries in an area with full sun exposure, as this will promote healthy growth and fruit production.
  
  In addition to proper soil and sun exposure, First Blush blueberries also benefit from regular pruning and fertilization. Pruning helps to maintain the shape of the plant and promotes healthy growth, while fertilization provides essential nutrients for fruit production.
  
  Overall, First Blush blueberries are a delicious and visually stunning addition to any garden or farm. With proper growing conditions and care, they can provide a bountiful harvest of sweet and flavorful berries.
Eureka Sunrise
- Eureka Sunrise blueberries are a delicious and nutritious fruit that can be grown in a variety of climates. These blueberries are known for their large size, sweet taste, and beautiful deep blue color. They are perfect for eating fresh, baking in pies, or making jams and syrups.
  
  The optimal growing conditions for Eureka Sunrise blueberries include a location with full sun exposure and well-drained soil. They thrive in acidic soils with a pH level between 4.5 and 5.5 and can benefit from regular fertilization with an acidic fertilizer. Blueberries require consistent moisture, so it is important to keep the soil evenly moist throughout the growing season.
  
  In terms of climate, Eureka Sunrise blueberries prefer a cooler environment with moderate humidity. They can tolerate winter temperatures as low as -20°F, making them a great choice for gardeners in colder climates. However, they can also be grown in warmer regions if provided with shade during the hottest part of the day.
  
  Overall, Eureka Sunrise blueberries are a wonderful fruit to grow in your garden or on your farm. With the right growing conditions, you can enjoy a bountiful harvest of delicious, juicy blueberries that are perfect for snacking, cooking, and preserving

Impact on the Environment

Berry production in New Zealand has a relatively low impact on the environment compared to other types of agriculture. The main environmental impact of berry production comes from the use of pesticides and fertilizers. However, New Zealand has strict regulations in place to ensure that these chemicals are used safely and responsibly. Additionally, many berry growers in New Zealand use organic farming practices, which significantly reduce the environmental impact of berry production.

Growing berries in New Zealand have a relatively low environmental impact compared to other types of farming. Berries require less water than other crops, which reduces the amount of water needed for irrigation. Additionally, many berry farmers use natural pest control methods, such as companion planting, to reduce the need for pesticides. This approach not only helps to protect the environment but also results in healthier, more flavorful berries.

However, there are still some environmental concerns associated with berry farming in New Zealand. One of the primary issues is the use of plastic packaging. While plastic is essential for protecting berries during transportation, it creates significant waste that is difficult to recycle. Some growers are addressing this issue by using biodegradable packaging or encouraging customers to bring their containers to pick-your-own farms.

Impact on the Economy

Berry production has become an important industry in New Zealand, contributing significantly to the country's economy. In 2018, the export value of berries from New Zealand was over $200 million. This growth in the berry industry has also created job opportunities, particularly in the regions where berries are grown. As the demand for berries continues to grow, the economic impact of berry production in New Zealand is expected to increase.

The berry industry in New Zealand provides significant economic benefits to the country. The industry employs over 2,000 people, with many more jobs created indirectly through transportation, packaging, and other related industries. Furthermore, the export market for berries has grown rapidly in recent years, with New Zealand now exporting to over 40 countries worldwide.

Lifting the productivity on Māori-owned land and creating sustainable returns for shareholders is central to Miro’s vision.

Being market-led is central to building a global business. They are starting with blueberries because of their proven high nutritional value as a superfood and increasing popularity worldwide. We’ll also grow other premium produce - from New Zealand’s pristine environment, to nourish communities the world over.

Partnerships

Miro is a leading producer of high-quality blueberries, which has been successfully operating for many years. The company has been able to achieve this level of success due to its strong partnerships with both commercial and government partners. The commercial partners of Miro Blueberries provide the company with necessary resources, such as financing, equipment, and distribution channels, which help them to improve the quality of their products and expand their reach to new markets. The government partners, on the other hand, provide expertise and support in areas such as research and development, marketing, and regulatory compliance. These partnerships have allowed Miro Blueberries to stay competitive in the blueberry market and continue to provide consumers with delicious and healthy blueberries.

Commercial and Government Partners

BerryCo NZ Ltd
- BerryCo has expertise in global marketing, distribution, and packing and growing techniques for berries. Miro and BerryCo have a licensing agreement for rights to popular Mountain Blue Orchard blueberry varieties as they are released in New Zealand.
  
  BerryCo
Ministry for Social Development
- MSD is supporting Miro to lift employment in the regions, especially for young people. They believe in the Miro kaupapa of local employment, lifting land productivity, inclusive communities, and training for the future.
Kānoa - Provincial Growth Fund
- Miro shareholders and growers are proud to partner with Kānoa in their blueberry orchard developments.
  
  Kānoa
MBIE Māori Innovation Fund
- The Māori Innovation Fund was pivotal in Miro’s start-up phase, providing specialist expertise to the venture.
Ministry of Primary Industries
- MPI Sustainable Food and Fibre Futures (SFFF) fund is supporting the development of high-value horticulture over Māori land, innovation, and jobs for our people.
  
  MPI Sustainable Food and Fibre Future
New Zealand Trade & Enterprise
- NZTE was our first government funding partner – believing in the growth of Māori business.

Risks and Challenges

Despite the economic benefits of growing berries in New Zealand, there are still several challenges faced by growers. One of the most significant issues is the shortage of labour. Many berry farms rely on seasonal workers, often from overseas, to pick the fruit. However, border closures due to COVID-19 have made it difficult to bring in workers, leaving some crops unpicked and putting the industry at risk.

Another challenge faced by growers is the competition from imported berries. While New Zealand has a strong domestic market for berries, imported berries can be cheaper and more readily available in supermarkets. This puts pressure on local growers to keep their prices competitive while maintaining high-quality standards.

Financial benefits

There are several financial benefits that Miro Berries has, including:

Revenue generation
- Miro Berries generates revenue by selling its fresh berries to various customers, including grocery stores, restaurants, and individuals. The company's revenue is directly tied to the quality and quantity of its berries, as well as the demand for fresh berries in the market.
Cost savings
- By growing their berries, Miro Berries can save on the cost of purchasing berries from other suppliers. This allows the company to maintain a competitive pricing strategy and increase profitability.
Brand recognition
- Miro Berries has developed a strong brand reputation for high-quality, fresh berries. This has allowed the company to charge a premium price for its berries, which further increases its profitability.
Diversification
- Miro Berries has diversified its product offerings by growing a variety of berry types. This allows the company to cater to different customer preferences and increase its revenue streams.

Overall, Miro Berries has several financial benefits due to its focus on quality, diversification, and branding. These benefits have allowed the company to maintain a strong position in the fresh berry market and generate consistent profitability.

The land use practices associated with growing berries in New Zealand are relatively sustainable, with a lower environmental impact than some other types of farming. The industry provides significant economic benefits to the country, but growers still face challenges such as labour shortages and competition from imported berries. With ongoing support from the government and consumers, the berry industry in New Zealand looks set to continue its growth and success.

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